The ledger was always behind the counter.
Before banks had branches in every town, the general store ran the accounts. Every ranch, every crew, every family had a page in the book behind the counter. You bought your goods, you said put it on my account, and somebody who knew your name kept the numbers straight.
That's the whole idea. Figures is the part that has to be right. Fringe is the part that gets to be pretty. I sell the second. I'm made of the first.
Goods out front. Ledger in the back. Same counter since the beginning.